While I was travelling through Europe earlier this year, I couldn’t help but notice that polar bears featured in all sorts of advertisements. From strong and fearsome warriors, to cute and cuddly fluff toys, they are used to sell a diverse range of products from cars to mints to light bulbs. They are definitely not shown to be stinky or poisonous to eat (more on the reality below)!
No doubt Coca Cola has been most successful at combining a product with a polar bear. First introduced in 1922, the polar bears are recurring characters and fundamental elements in Coke folklore. It’s grown into a fully fledged Arctic affair; with Coke pledging more than US$40 million to support the native creatures of the harsh far north.
This is the latest interpretation of the Coke polar bear family which has screened this year on television. The polar cubs are a later addition to the family:

